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Freescale, E Ink tie-up for eBook processors

Posted: 23 Oct 2009     Print Version  Bookmark and Share

Keywords:eBook processor  display  controller 

eBook readers and manufacturers are in for a treat as the top provider of eBook ICs unites with the leading supplier of eBook electronic paper displays. Together they will come out with highly integrated embedded solutions that will lower costs and foster eBook innovation.

Freescale Semiconductor and E Ink Corp. have agreed to jointly develop SoC solutions that integrate Freescale's i.MX processor technology with E Ink's Vizplex display controller. The partnership will lower costs and expand the ecosystem of supporting electronics for the eBook market. The collaboration will also spark innovation for emerging product categories such as eNewspapers, tablet PCs, laptop secondary displays, eNotebooks and eDictionaries.

"Our aim is to provide the world's best digital reading experience," said Sriram Peruvemba, VP of marketing for E Ink. "E Ink's joint development work with Freescale will enable several new markets, including eNewspapers and eTextbooks."

According to a 2009 DisplaySearch report, eBook unit shipments are expected to grow from 10 lakh units in 2008 to more than 7.50 crore units in 2018 with a value of approximately Rs.18,549.86 crore ($3.8 billion). Market drivers include new eBooks in the market, international expansion of eBook availability, anticipated price declines and the electronic distribution of newspapers and textbooks.

"Integrating E Ink's market-leading electronic paper display controller with i.MX processor technology will result in lower-cost, sleeker form factor eBooks—a great combination for consumers," said Glen Burchers, marketing director of Freescale's consumer segment.

"We are very excited to see this cooperation," said Johnson Lee, VP of Prime View International. "The market demand for electronic paper displays has outpaced even the most optimistic market projections, with many new companies around the world entering the eBook reader market. This cooperation between E Ink and Freescale is an exciting next step in enabling this trend to continue."

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