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Sanyo, TomTom tie up for in-car navigation

Posted: 25 Sep 2009     Print Version  Bookmark and Share

Keywords:in-car navigation  PND  automotive electronics 

Sanyo Consumer Electronics Co. Ltd is teaming up with TomTom NV to bring in-car navigation systems into the European and North American markets.

Built-in car navigation systems are mainstream in Japan whereas portable navigation devices (PNDs) are more popular in the global market—particularly in Europe and North America—with nearly 4 crore PNDs sold worldwide in 2008. Built-in car navigation systems are found mostly in luxury car markets, nearly 1 crore

of them were sold worldwide in 2008, of which 40 lakh were sold in Japan.

There is now strong demand for navigation solutions that combine both the best features of portable navigation with the benefits of "built-in type" car navigation systems thanks to the neat fit with car interior designs. Car manufacturers are also seeking more and more models with a strong focus on the duo function of "PND + car audio system." And as the automobile markets are shifting focus to eco cars and small cars, built-in car navigation systems with the "PND + car audio" function will become especially important and are expected to soon catch up in the market to become mainstream products.

Harold Goddijn, CEO of TomTom, commented, "We are excited to team up with Sanyo to bring built-in all-in-one multimedia navigation to automotive manufacturers. This all-in-one multimedia solution will combine Sanyo's audio video infotainment experience with TomTom's in-car navigation technology." He added, "With this collaboration to develop high-quality multimedia navigation systems, we are extending our automotive product portfolio and are being able to address new market segments in the U.S. and Europe."

Nobuaki Matsuoka, president of Sanyo said, "We will harness our strengths together with TomTom's strengths and work hand-in-hand to develop, produce and supply car manufacturers with built-in car navigation systems which can take on global market competition."

Both companies have already started negotiations with car manufacturers and co-produced model products with the goal to have them included for release to the public by the end of 2010.

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