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Moser Baer holds 11% of India USB flash market

Posted: 24 Sep 2009     Print Version  Bookmark and Share

Keywords:USB  flash drive  solid-state drive 

Moser Baer India Ltd claims that it has captured 11 per cent of India's USB flash drive market in its first four months of operations. The entry into the manufacturing of solid-state devices makes Moser Baer the first company in India and among a select few worldwide to offer a comprehensive portfolio of storage solutions.

The company reinforced its commitment to data storage earlier this year by setting up an additional facility for solid-state media manufacturing unit in Noida, a part of the extended National Capital Region. It has an annual capacity of 2.40 crore products with capacity for further expansion.

Ratul Puri, executive director, Moser Baer, said: "We are proud to be the only company in India which offers the entire range of storage solutions. Moser Baer has played a pioneering role in offering optical storage media products and the new manufacturing line of solid-state devices is further evidence of our leadership position in storage solutions. We will continue to offer quality storage products at competitive prices and will further grow this business. In particular, the solid-state media line addresses the needs of students, professionals and people in enterprise segments."

With storage capacity ranging from 1- to 64GB, Moser Baer's range of solid-state devices will cover storage requirements of all consumer segments. The manufacturing facility has a unique module that enables all digital content—in audio, visual or data presentation format—to be pre-loaded into the solid-state media products. The high-end 32GB product can store over 6,500 songs or more than 20 films in standard definition format.

Vijay Malhi, senior VP, Moser Baer, said: "Moser Baer has achieved the solid-state media manufacturing capabilities through vertical integration of product line to encompass an entire range of functions including in-house R&D for printed circuit board assembly designing and software development for customised user interfaces. We see a great opportunity in the local and international market in flash drives and micro SD cards."

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