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Samsung LCD TV shipments reach 57 lakh in Q2

Posted: 10 Sep 2009     Print Version  Bookmark and Share

Keywords:LCD TV  LED TV  flat-panel display 

Samsung Electronics Co. Ltd maintained its leadership of the global LCD TV market in Q2 09, partly due to a surge in shipments of its LED-backlit sets, according to iSuppli Corp. Samsung's worldwide LCD TV shipments for Q2 amounted 57 lakh units, up 605,956 from 51 lakh in Q1 09, the largest unit increase of all LCD TV brands during the quarter. The 12 per cent growth gave Samsung a market share of 18.5 per cent.

"Samsung in Q2 09 was very aggressive in introducing and marketing LCD TVs that featured LED backlights," said Riddhi Patel, principal analyst for TV at iSuppli. "This puts Samsung at the forefront of this fast-growing technology trend, helping to boost the company's sales during the period."

Unlike traditional CRT TVs that generate their own light, LCD TVs require an additional illumination source—or backlight—in order to present a visible image. LCDs historically have employed fluorescent lamps (CCFLs) as backlights. However, because of price reductions, LEDs in recent years have become a viable alternative to CCFLs.

LEDs deliver multiple advantages compared to CCFLs, including greater power savings, thinner form factors and the elimination of toxic materials employed in CCFL manufacturing.

Worldwide shipments of LCD TVs with LED backlights rose to 604,000 units in Q2, up 75 per cent from 345,000 in the previous quarter. Shipments of such sets are expected to rise by 170 per cent in Q3 and by another 20 per cent in Q4.

For all of 2009, shipments of LCD TVs with LED backlights are predicted to reach 45 lakh units, up by more than a factor of 10 from 438,000 in 2008. By 2013, shipments will rise to 9.88 crore, accounting for 42.5 per cent of the global LCD TV market.

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