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PC TV tuner market faces challenges

Posted: 15 Jun 2009     Print Version  Bookmark and Share

Keywords:PC-TV tuners  online television  analogue/digital tuners 

Demand for PC-TV tuners has fallen off from 2008's level due to the global economic downturn, reports market research group In-Stat.

The market also faces fundamental challenges, including slow consumer demand, increased competition from online television and other programming sources, and lower prices due to a shift from hybrid analogue/digital tuners to digital-only tuners. One hopeful development is that Microsoft's Windows 7 and the new version of Media Centre will include better connectivity solutions for PC-TV tuners.

"Opportunities for growth will be for hybrid analogue/digital tuner manufacturers to increase share by lowering prices, or for new entrants to leapfrog the analogue and hybrid segments by aggressively targeting the emerging digital-only segments, albeit with lower margins," says Gerry Kaufhold, In-Stat analyst. "Overall, selling PC TV tuners is going to be a tougher business going forward."

Recent research by In-Stat found the following:
•  2009 unit shipments will see a net decline of nearly 11%. Moderate unit growth will resume in subsequent years, driven nearly exclusively by digital-only tuner shipments.
•  Worldwide PC-TV Tuner revenue likely peaked in value during 2008, at about Rs.6,858.17 crore (US$1.4 billion).
•  The European region is by far the largest geographic market for PC TV tuners, representing more than 50% of worldwide revenue.
•  PC tuner growth in notebooks will significantly outpace other segments, which include desktops, retail sticks, and retail add-in cards.
•  ATSC M&H mobile video in the US may create significant upside for digital-only tuners.

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