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Avnet, IBM ink software distribution deal for India

Posted: 11 Feb 2009     Print Version  Bookmark and Share

Keywords:distribution  software  channel partners 

Avnet Technology Solutions has announced its distribution agreement with IBM that allows its channel partners to market IBM software solutions in India. The deal includes distribution of IBM's Tivoli Service Management and Information Management portfolios, which are currently seeing demand in India.

Mr. G. Balakrishnan, managing director of the Partner Solutions Division at Avnet commented, "This further strengthens our global relationship with IBM. In India, we already have a distribution agreement for IBM hardware, so this new agreement will now give us a unique competitive advantage in the market. We will now be able to offer our channel partners the complete IBM storage, server and software solutions."

"Avnet will also be driving our marketing and technical services, which help our channel partners effectively create demand and recommend the most appropriate solutions and services. Through this, partners will be able work with Avnet to design, architect and implement high-performance networking infrastructure. The local IBM team has been very supportive of our solutions distribution business, and with their continued support we will be able to accelerate the time to market for our channel partners," added Balakrishnan.

"This partnership is of great significance to our business partner network in India and South Asia," said, Anil Menon, vice president of Channels & Ecosystems, Software Group at IBM India/South Asia. "We believe that the mid-market space will benefit immensely from Avnet's solution-centric approach. Their value-added distribution model will bring the technology expertise and the skills and resources to the channel community allowing them to demonstrate the strengths of IBM's software portfolio in the marketplace. "IBM offers operating infrastructure environment with a wide range of middleware for all types of computing platforms. IBM offers solutions in transaction processing, messaging, data management, application development, systems management and social software, among other things. Avnet's appointment as distributor is expected to help IBM's growing channel community in capturing new clients for these solutions.

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