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Study: Net users in India hit 4.5 crore

Posted: 30 Jan 2009     Print Version  Bookmark and Share

Keywords:Internet  Internet users  urban India 

According to a recent study by IMRB International and the Internet and Mobile Association of India (IAMAI), active Internet users in India reached 4.53 crore on September 2008. Active Internet users are defined as those who have used the Internet at least once in the last one month.

Urban users continue to dominate Internet use with 4.2 crore of the 4.5 crore odd users. In the same period last 2007, the number of active internet users in urban India was 3.6 crore showing a year on year growth of less than 13 per cent.

active Internet users

Commenting on the study, Dr. Subho Ray, president, IAMAI, said, "the growth rate was alarming compared with the rest in past years as well as with some other countries notably where the number of Internet users are more than 250 million (25 crore)".

The study also found that the number of "claimed" internet users in September 2008 was 5.7 crore compared with 4.8 crore in September 2007, recording a less than 10 per cent growth. Claimed users are those who have used the Internet sometime but not in the last one month.

The study also shows that there are five main barriers to Internet use in urban India. The main reason for lack of Internet use was found to be lack of awareness of the use of the medium.

Commenting on the study Mr. Mohan Krishnan, Senior Vice President BIRD, a specialised unit of IMRB International said "Continuing niche growth of the Internet is forcing two major realisations that need to be acted upon. Firstly, with majority of urban literates challenged due to the barrier of English language, there needs to be a strong push in vernacular/local language provision over the Internet. In these markets, in addition to localised content, online applications that matter individuals in their daily lives are needed. At the same time, untouched vast rural markets need to be tapped."





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