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Comment: EDA industry status report

Posted: 22 Jan 2009     Print Version  Bookmark and Share

Keywords:financial analysts  fiscal recession  MATLAB to C  ESL 

Judging from the number of attendees, the annual EDAC CEO forecast was a success. Given the state of the economy, the physical distance between Florida and California did not make it possible for me to be there in person. I do have, though, an efficient and reliable network of secret informers, who have provided me with the "human" side of the event.

According to them, the presentations were full of PowerPoint slides, providing a veritable avalanche of data, so much in fact to overwhelm most attendees. In fact, the correct attitude of the audience is probably best exemplified by Peggy Aycinena's behaviour during the presentations.

Those of us who know Peggy can attest to the fact that she is a leading professional editor, and that she is an accomplished engineer that is not easily scared by facts and figures. If you have ever attended an EDAC event, you also know that once the presentation start, the bar is closed, and no more drinks, not even water in most cases, is available.

Conditions during the presentations must have been quite dire for Peggy to take the leadership in searching, finding, and sharing more wine with some of the members of the audience. Another classic example of supply meeting demand, in spite the rules of well-meaning governing entities. How much the additional consumption of alcohol did influence the long-term optimism could not be determined in post-event interviews.

Since Aart de Geus, Wally Rhines, and Rajeev Madhavan are officers of publicly traded companies, their observations were tempered by legal constraints as well as market considerations. It would not do, in fact it would be very bad form, for any of them to predict a deep recession and a very long recovery period. So, they acknowledged the irrefutable present (the grim present), but provided reassurances (the long term optimism) to editors and financial analysts. There is always time to fine tune the future, as it becomes the present and near past, anyway.

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