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OLED growth forecast revised

Posted: 12 Dec 2008     Print Version  Bookmark and Share

Keywords:LCDs  OLED  display revenue  PM-OLED 

With continuing pressure from LCDs, DisplaySearch has revised downwards its OLED forecast for 2008 to 2015. However, the researchers noted there are new AM-OLED applications, and several categories will gain momentum in 2009 and beyond.

Global OLED display revenue in the third quarter of 2008 was Rs.705.50 crore ($141 million), down 11 per cent quarter-on-quarter, but up 60 per cent year-on-year, says market research group DisplaySearch.

After a strong second quarter, PM-OLED shipments were affected by reductions in mobile phone sub-display orders, so shipments are said to have fallen by 22 per cent quarter-on-quarter.

However, the researchers add that most of the shipment reduction was in monochrome PM-OLED, while area colour and full colour PM-OLED gained popularity. This led to an increase in average selling price for OLEDs in the third quarter.

"The OLED display industry is changing rapidly, with new companies entering the business, existing companies expanding capacity or exiting the market, and other companies changing their application focus," said Jennifer Colegrove, Director of Display Technologies at DisplaySearch.

She adds that despite the very attractive performance achievable with OLED displays, and the fact that lifetime has improved dramatically in recent years, and that red and green lifetimes are long enough for many consumer electronic applications, they still face strong price competition from TFT LCDs and PM LCDs.

RiTdisplay is said to have passed Samsung SDI to take the lead in total OLED shipments with 36 per cent of the market, compared with Samsung's 26 per cent.

Samsung SDI is still the leader in total OLED revenues thanks to its AM-OLED shipments.

For the OLED market as a whole, TDK passed Pioneer to become the third largest supplier, taking a 17 per cent share, while Pioneer's share fell to 12 per cent.

In fifth spot is Univision, and according to DisplaySearch, the top five suppliers accounted for over 95 per cent of total OLED shipments in the third quarter.

-John Walko
EE Times Europe

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