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Consumers seek well-designed gadgets

Posted: 21 Nov 2008     Print Version  Bookmark and Share

Keywords:iPhone  consumer electronics  good design  routers 

Fabrik has also teamed up with Pininfarina SpA, the Turin company known for its work on Ferrari and Maserati auto designs, to make a line of small and colourful hard drives.

"We want to be edgy; we want to be smart in what we're producing," said Stacey Lund, vice president of marketing at Fabrik.

The ultimate in good design, many say, is something that addresses a need and changes people's perceptions.

The Smithsonian's Cooper-Hewitt National Design Museum recently awarded its annual "People's Design Award" to Zon, a hearing aid developed by industrial design studio Stuart Karten Design. Zon looks more like jewellery than a medical device—one which many are reluctant to use because of concerns about stigma and appearance.

"The success of Zon demonstrates that good design can indeed have a transformative impact on our everyday lives," Cooper-Hewitt director Paul Warwick Thompson said in a statement.

-Reuters
EE Times


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