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NASSCOM urges IT industry to tap Japanese market

Posted: 22 Oct 2008     Print Version  Bookmark and Share

Keywords:Indian IT Industry  technical skills  globalisation 

NASSCOM, the premier trade body and 'voice' of the Indian IT-BPO industry, and PricewaterhouseCoopers, a professional services firm in India, have released a report on Japan titled 'Opportunities for Indian IT Industry: Japan'. This is the second report in the Country Report series that focuses on specific countries/regions that are alternate markets, competitive destinations and/or potential partners for India.

Speaking at the launch, Mr. Som Mittal, President, NASSCOM, said, "Japan as a second largest country economy and highly dependent on technology currently constitutes only 2 per cent of our (India) exports. With shortage of technical skills in Japan, and urgent need for business transformation, Japan would be a large market. While Indian companies have been targeting this market, a new concerted approach needs to be taken by both sides."

Mr. Ambarish Dasgupta, Partner and Head of Consulting practice at PricewaterhouseCoopers India, the Knowledge partner for this report said, "Indian companies must change the mindset, and move from being transactional to transformational in their approach, and be ready to invest in strong relationships upfront. The alternative markets to the US and the UK, like Japan, are very relationship focused. The prospects expect the partners to prove themselves in a relationship, building trust and being a trusted advisor rather than a vendor selling them products and services."

As per the report, a key element for Japan to retain its competitiveness in the global market would need the proactive effort by Japanese government and industry to break the traditional models and they would have to reach out.

They would need to embrace globalisation, accept the advantages of outsourcing and find ways to open up service businesses with countries like India. Japanese business houses would have to view IT as strategic enabler, rather than a cost centre. They would also have to re-look at their current hierarchical structure of IT service providers to bring in best practices in domain, technology and service delivery.

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