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Consolidation seen in TV IC market

Posted: 16 Sep 2008     Print Version  Bookmark and Share

Keywords:TV ICs  global market  consolidation 

According to DisplaySearch, the global market for TV ICs was 2.98 crore (29.8 million) units in the second quarter of the year, up 21 per cent on the same period last year, with shipments 7.8 per cent better than in Q108.

However, the market researchers warn that vertically integrated players like Samsung and Panasonic are set to force consolidation in the market.

DisplaySearch say the two main drivers in Q2 were TV set makers building in line with seasonality and rapid flat panel TV sales growth in the U.S. and Eastern Europe.

Mediatek remained the top supplier, with a 19.8 per cent share, or 59 lakh (5.9 million) units, as design demand grew from Taiwanese ODMs, in particular with the launch of price-fighting models for North America for Samsung and Sony.

Trident took second spot with 11 per cent, down from over 15 per cent in the first quarter.

DisplaySearch says Zoran and MStar continue strong growth as design-wins at ODMs in Taiwan increase production.

ST Microelectronics, which acquired Genesis earlier this year, climbed to fourth slot for an estimated 8.4 per cent market share, or 25 lakh (2.5 million) units.

In its analysis, DisplaySearch notes two IC vendors can occupy the same system board for different functions e.g. MPEG decode and video processing, which can give an element of double counting.

"The battles in TV chips are by no means over" commented Paul Grey, Director of European TV Research.

"Mediatek's growth has slowed as Samsung's in-house TV IC has appeared in midrange Samsung TVs, and Mediatek has been displaced from much of Samsung's product range. Increasingly vertically integrated players like Samsung and Panasonic are going to force consolidation in the rest of the market."

- John Walko
EE Times Europe

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