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Four-month environmental campaign launched

Posted: 04 Jun 2008     Print Version  Bookmark and Share

Keywords:environmental awareness  light acceleration  Green Purchasing Network 

Fuji Xerox Co. Ltd will launch its campaign "Love Earth Action Fuji Xerox" or "Leafx" to boost environmental awareness and actions among its employees. The campaign will run for four months from June to September.

This year, Fuji Xerox will newly promote environment-friendly driving by employees who drives a car at work, which includes encouraging light acceleration and idling stops. Employees will put a sticker declaring "eco-drive" on 7,500 company cars in Japan.

As a member company of the Green Purchasing Network (GPN), Fuji Xerox will take part in the "Green Purchasing Action Campaign by GPN's Five Million Members", calling on employees to minimise the use of plastic bags on shopping and to choose food that is locally produced and in season.

To deepen commitment to the cause, Fuji Xerox will introduce a rewarding program in which by reporting participation in a campaign program employees can gain points based on the amount set for each program.

Awards such as "eco-goods" will be given to companies, business sites and individuals with high points. An amount equivalent to the total points obtained by all participants will be donated to two organisations, the WWF and UNICEF. The campaign also consists of photo contest and competition for writing senryu (Japan poem) on energy saving.

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