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SanDisk targets new markets in India

Posted: 04 Apr 2008     Print Version  Bookmark and Share

Keywords:flash memory cards; memory design 

SanDisk Corp. plans to increase market presence and diversify product offerings in India, addressing the country's growing demand for flash memory cards used in cellphones, digital camerasand music players. The company also targets new markets such as digital camcorders and solid state drives (SSDs), which is set to replace HDDs in notebook computers.

"India is a key part of SanDisk's global growth strategy," said Sanjay Mehrotra, co-founder, president and chief operating officer of SanDisk. "The country's solid economic and infrastructure growth creates tremendous market opportunity for SanDisk and we are expanding our retail presence and broadening our product portfolio. In addition, we are leveraging the advanced NAND flash memory design work of our SanDisk India Device Design Center to develop innovative flash technologies for India's increasingly digitally-savvy population."

SanDisk offers a broad range of flash memory-based products, with the mobile phone market representing the largest application segment for cards. This market is expanding as more consumers gravitate toward phones that can play music, take high-resolution photos, access the Internet and play/record video. India is one of the fastest-growing mobile phone markets and is currently identified as the third largest mobile market in the world. As of January 2008, there were 242.4 million mobile phone users, a 55 percent growth index from the previous year.

"Our latest data shows a significant expansion in the memory card market in Q4 07 with a 24 percent increase over the previous quarter," said Aarti Gahlaut, assistant manager, Peripherals Research, IDC India confirms this market trajectory. "Demand for memory cards has been on the rise in India with consumers using them primarily in mobile phones as well as in other portable devices, including digital cameras."

To accomplish this expansion plan, SanDisk is partnering with Indian distributors Ingram Micro and Rashi Peripherals Pvt. Ltd. In addition, the company is leveraging its Bangalore-based SanDisk India Device Design Center, where the engineering teams do research and design to develop the NAND flash memory technology that is the key component of all SanDisk products. The regional office has been in operation since June 2006.

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