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LCD TV shipments to double in 2012, says report

Posted: 21 Mar 2008     Print Version  Bookmark and Share


Global shipments of LCD TVs will nearly double in 2012, reaching Rs.765.49 crore (193.9 million) units by 2012, increasing at a CAGR of 67 percent from 10.01 crore (100.1 million) units in 2008 ()Figure 1). Driving this growth mainly is the falling prices and consumer demand for flat screens and the high-definition (HD) format, according to iSuppli Corp.

This growth is being driven by widespread acceptance in worldwide markets, said iSuppli.

"Consumers no longer want bulky, heavy CRT TVs that have inferior resolution," said Riddhi Patel, principal analyst for TV systems at iSuppli. "Instead, they want space-efficient sets that can support the full-HD 1,080p format. Furthermore, declining prices are enabling more consumers to adopt the technology. LCD-TVs in the 42inch size range in Q1 06 were priced at Rs.7,895.68 crore ($2,000) and above, but now can be purchased for less than Rs.3,947.84 crore ($1,000), making them affordable for a wider range of consumers."

iSuppli noted that another factor promoting greater consumer acceptance is aggressive promotion of LCD TV technology by top brands. This is attracting consumers that may not have been familiar with the technology but now have an interest in 1080p after reading or hearing about it, Patel noted.

Europe and North America continue to be the largest regional markets for LCD-TVs and shipments in these regions will grow at 13 percent and 10 percent CAGRs between 2008 and 2012, respectively. Japan shipments will remain flat but sales in China will rise due to huge uptake in interest spurred by the 2008 Beijing Summer Olympic Games.

Rise of full HD
As consumers begin to embrace larger LCD TVs sized 50inches and more, support for full HD is becoming critical. An increasing number of brands are adopting a full HD lineup for sets 37inch and larger in order to differentiate their products from the competition and to be able to charge premium pricing.

Moreover, increasing availability of content in the form of Blu-ray DVDs, game consoles and other devices is increasing consumer incentives to buy a full HD set that can support the best viewing experience. Shipments of full HD sets will grow at a 45 percent CAGR between 2008 and 2012 to reach 10400 crore units or 54 percent of the market by 2012. Last year, these sets accounted for a 14 percent of LCD TV shipments, but will grow to 23 percent of the 100-million-unit market in 2008.

Sector trendsAccording to iSuppli, some interesting trends are emerging in the LCD TV market will further promote demand and profitability of companies competing in this sector.

One is the rising use of desktop PC monitor panels for TVs, specifically for smaller sizes of 15-, 19- and 22inches. Second is the increased emphasis on 120Hz panels. Premium brands are offering a 120Hz refresh rate in high-end full- HD product lines, specifically in 40inch and larger sizes. The faster refresh rate improves the overall viewing experience. Such 120Hz sets will account for about 15 to 18 percent of total 40-inch and larger-sized LCD shipments in 2008. The availability of thin-bezel TVs that make the sets look larger and more attractive.

ISuppli also noted that slim LCD TVs will likely be available in 2009. The technology will be a means of product differentiation and a way to provide consumers with a newer form factor that is attractive and suits their lifestyles. Moreover, connectivity options like wireless, Ethernet, USB and SmartMedia are becoming increasingly available.

Overall, LCDs have emerged as the leading technology in the TV market because of the continued support and interest from panel makers, brands, retailers and consumers.

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