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Microsoft launches digital ad platform in India

Posted: 25 Feb 2008     Print Version  Bookmark and Share

Keywords:digital advertising platform; NDTV Media 

Microsoft has announced the launch of a truly unique digital advertising platform in India that aims to simplify digital advertising and create a larger eco-system connecting advertisers and publishers. Microsoft launched the platform in India with four leading publishers - Bollywood Hungama, Equity Master , HDFC Sec and Facebook, each of whom are leaders in their respective genres ? entertainment, finance and social networking. Microsoft also launched its Video Ad Platform with MSN Video and its mobile advertising initiative.

Microsoft will provide display, rich media, contextual and video advertising solutions for partners on the platform. NDTV Media, the exclusive sales partner for the Microsoft Digital Advertising Solutions, will bring advertisers to the Platform. Microsoft also announced the launch of its mobile advertising initiative in India. Advertisers will now be able to buy Search keywords on Live Search deployed on Vodafone Live and also display banners on MSN Mobile portal.

"In the last one year the online advertising market has grown rapidly, the time is right to build a large digital eco-system by connecting advertisers and publishers on a Platform", said Rajnish - India Head, Microsoft Digital Advertising Solutions.

"This digital ad platform is significant because of two reasons. It simplifies the processes of advertising online and also provides advertisers an opportunity to reach out to a diverse and high quality audience. For publishers it provides ready access to an existing 350+ advertisers who currently advertise on MSN and Windows Live properties," added Rajnish.

"This will help grow the overall Online Ad market in India by bringing traditional advertisers to the new Ad platform. This new platform will enable NDTV Media to expand the number of advertisers by several folds. Our target is to have 750+ advertisers on the Platform by end of calendar year", said Niraj Dutt ? COO of NDTV Media.

Microsoft also unveiled its mobile advertising initiatives, speaking on the launch Jaspreet Bindra, India Country Manager, Online Services, Microsoft said, "With more than 200+ million mobile phones in the country advertising solutions on Mobile will help grow the advertiser base. Advertisers can now buy keywords on Live Search deployed on Vodafone Live and also buy display banner ads on MSN Mobile browse portal."

Adding further to the announcement on the digital advertising platform in India, the partners had the following to say. "Microsoft is the exclusive seller of IAB banner inventory for Facebook in US and International markets. We are extremely excited about the opportunity to bring advertising on Facebook to our clients soon," said Mark Ugar- Senior Director, US-MSN Business Development, Facebook.

"We have had many associations with Microsoft, particularly with Online Services, Microsoft India and understand the value Microsoft brings to partners and advertisers. We believe this platform will help advertisers reach high quality audiences across genres as well as build on the leadership position of in the entertainment vertical", added Neeraj Roy- CEO, Virtual Marketing India Pvt. Ltd.

"This ad platform will allow us to focus on our key strengths in offering the latest financial information, investment guidance and news. The effort by Microsoft and NDTV Media to simplify advertising and manage the advertising inventory will deliver value for portals like us and will help a lot of internet portals grow," said Puneet Gupta- Vice President, HDFC Securities Ltd.

"There is a significant share of people in India for whom financial information is extremely important today. While we focus on meeting these specific needs of our users, we believe this ad platform will bring relevant advertisers to our user base", said Rahul Goel- CEO, Quantum Information Services Pvt Ltd.

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