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NXP sets up innovation centre in the Netherlands

Posted: 20 Dec 2007     Print Version  Bookmark and Share

Keywords:NXP  Next Experience Lab Netherlands  advanced product testing 

NXP Semiconductors has inaugurated the Next Experience Lab, a centre that highlights advanced concept and product testing. Located in the Netherlands, the facility combines demonstration and discussion depicting how consumers will connect to digital content within the home, the car or on the move.

NXP and its partners such as BMW will examine the impact of technologies on consumers, seeking answers to questions such as, how will the convergence of media such as music, TV, video and Internet impact consumers of the future? What standards and partner ecosystems are needed to ensure a seamless, compelling user experience?

"Remaining wholly focused on what customers want is critical to NXP's success now and in the future," said Rene Penning de Vries, chief technology officer, NXP. "As consumers increasingly connect to digital content on the go, NXP is committed to improving the quality of that experience. This means rethinking traditional parameters that separate industries—working collaboratively with our partners and customers to leverage expertise and focus on an increasingly customer-centric approach to product development." The Next Experience Lab in the Netherlands joins a network comprising of four Next Experience centres globally. The other centres are located in Southampton, UK; San Jose, USA and Bangalore, India.

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