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Microsoft unveils easy-to-deploy Windows offering for SMBs

Posted: 27 Nov 2007     Print Version  Bookmark and Share

Keywords:SMBs; Software Assurance; Certificate of Authentication 

Microsoft Corp. India Pvt. Ltd. has announced the availability of the Get Genuine Solution (GGS) that will enable SMBs to legalise their counterfeit or unlicensed Windows XP Professional PCs. Valid for a limited period of time in India; China; Brazil and Russia, GGS is a simple and practical solution for businesses that want to legalise Windows XP licenses through Microsoft's reseller partners. Customers who opt for GGS also have the option of enrolling into Microsoft's Software Assurance (SA) program that allows them the choice of an easy upgrade path to Windows Vista,

Microsoft's Get Genuine Solution is aimed at easing the pain that businesses face while migrating to original software and allows them to derive greater value out of their technologies. Customers who opt for this offer only have to provide their name and address to the reseller, who will then ship them the Certificate of Authentication (COA) and other license materials.

Commenting on the launch of GGS, Brian Campbell, director, Original Software Initiative, Microsoft India said, "Microsoft is committed to protecting Small and Medium Businesses from the negative impact of piracy and Get Genuine Solution is a simple and scalable solution for customers who want to legalise their software. We understand that original, licensed software is integral to a business' health and longevity, and with this initiative we believe that SMBs will be able to enjoy its advantages."He further added, "Access to original software is one of the most critical elements to reducing piracy in India and we are confident that this initiative will definitely aid our march towards this goal."

With GGS, customers will be able to take advantage of a simple path to resolving counterfeit and unlicensed software scenarios on their existing PCs with a more cost effective Volume License solution. Additionally, they will be able to access important original software updates and downloads to valuable and premium add-ons. Using original software allows customers to enjoy the benefits and special offers under Microsoft's Windows Genuine Advantage program such as, enhanced product features, security updates, clip-art, templates etc. Due to its strong dependency on the channel community, GGS will also help resellers strengthen their customer relationships and create an ongoing value to their business.

Talking about the offering, Raj K Gopalakrishnan, CEO & senior producer, Blue Mango Films, a recent customer of Microsoft's GGS said, "In the media business, processes are highly iterative and even five minutes of downtime can prevent a film from going on air, causing heavy revenue losses. Wanting to shift to the Windows Platform on a cost effective basis, we deployed five of Windows licenses through the GGS program, and are already seeing immense benefits. Downtime has been almost eliminated resulting in substantially higher employee productivity. Also, since our business is all about innovative ideas & concepts; and software on PCs is the interface between customers, partners, vendors and employees; security, safety and privacy are key concerns. Compromising on the quality of this key standard is a business risk one cannot afford. Using original software allows us to focus on our core business, without constantly worrying about the security risks to the business!"

With piracy levels in the Indian market as high as 72%, there is a large number of businesses with existing PCs in need of legalisation due to counterfeit, under-licensing, mis-licensing and version piracy scenarios. According to the BSA-IDC Global Software Piracy Study, India lost Rs.4,943.73 crore (USD 1,250 million) in 2006 to software piracy up from Rs.1,451.48 crore (USD367 million) in 2003. However, the effects of reduction in software piracy are extremely positive and the study states that a 10 point drop in Indian piracy levels by 2009 would lead to the creation of over one lakh jobs, besides increasing India's GDP by Rs.23,334.41 crore (USD 5.9 billion).

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