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AMD clinches Toshiba's laptop deal

Posted: 31 May 2007     Print Version  Bookmark and Share

Keywords:AMD chips  AMD Intel battle  Toshiba laptops 

Advanced Micro Devices will start shipping microprocessors to Toshiba for use in the company's laptops. This shatters the exclusive chip partnership of Toshiba with its archrival, Intel, according to a Reuters report.

Toshiba expects to put the AMD chips in about 20 per cent of the notebooks it sells in the United States and Europe, which account for about 60 per cent of its overall PC operations.

According to Toshiba spokeswoman Yuko Sugahara, the company plans to put AMD processors in moderate-priced standard models for individual and corporate clients.

"With PCs becoming commodity products, there seems to be a new way of thinking that competition should be introduced even in procurement of such core parts like processors as long as there are no major differences in product specifications," Macquarie Securities analyst Yoshihiro Shimada told Reuters.

"This could be a message that an era in which Intel took the lion's share of microprocessor profits as the king of PC chips is over."

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