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Motorola partners with Avery on RFID solution

Posted: 03 May 2007     Print Version  Bookmark and Share

Keywords:RFID solutions  custom RFID tags  RFID technology 

Motorola Inc. and Avery Dennison Corp. announced a strategic relationship under which Avery Dennison RFID will supply EPCglobal Gen 2 RFID tags to Motorola, increasing the speed of RFID deployments and product availability to large markets.

The agreement aligns Avery Dennison's cost effective inlay manufacturing capabilities with Motorola's hardware and tag design expertise. Motorola will now be able to more quickly fulfil the growing demand for its portfolio of custom RFID tags, including its high-performance airline baggage tag and durable tags for asset tracking. In addition, by working together on RFID solutions, both companies will be able to optimise RFID systems for real world deployments.

"Together, Motorola and Avery Dennison can build on successful customer engagements with an even stronger reader-and-tag solution," said Joe White, vice president of RFID marketing and business development for the enterprise mobility business, Motorola Networks & Enterprise. "Motorola's broad portfolio of intellectual property in EPC RFID tags and readers, combined with Avery Dennison's expertise in high-volume inlay manufacturing, will provide Motorola customers with a reliable supply of quality, high-performance RFID tag products."

"By working together, Avery Dennison and Motorola will enable customers to better manage their assets and enhance their return on investment in RFID," said Bob Cornick, vice president and general manager of Avery Dennison RFID.

Motorola plans to start shipping Avery Dennison-supplied Gen 2 tags in 2H 2007.

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