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Apple TV now available for $299

Posted: 23 Mar 2007     Print Version  Bookmark and Share

Keywords:Apple  Apple TV  iTunes  STB 

The new Apple TV will show videos downloaded from iTunes stores

After a slight delay in shipment, Apple Inc. has started selling the Apple TV, the wireless STB designed to show video downloaded from the iTunes store on the living-room television.

The device, available through Apple's Website for Rs.13,191.88 ($299), includes a 40GB hard drive capable of storing up to 50hrs of video, and a remote control. The appliance ships in three to five business days, and is also available through retailers, according to Apple's site.

The Apple TV has the potential to alter the media landscape and boost Apple's value as a company, according to Jonathan Hoopes, a ThinkEquity Partners financial analyst. Hoopes predicts 25 to 70 per cent of the 2.2 crore Mac users, and many more PC users, would buy the device in the next five years, overtaking set-top box maker TiVo and mail-order DVD renter Netflix. Hoopes also predicts Apple TV could add more than Rs.44,120.00 crore ($10 billion) to the company's market capitalisation in the next few years.

In February, Apple delayed shipping the Apple TV until mid-March. In announcing the delay, the company said that "wrapping up Apple TV is taking a few weeks longer than we projected."

- Antone Gonsalves

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