Matsushita aims to boost sales in India, Russia, Brazil

Matsushita Electric Industrial Co. Ltd, best known for its Panasonic brand, announced it will establish organisations that focus on boosting sales in Russia, Brazil and India.

As set in the new mid-term plan called the "GP3 Plan," the company aims to achieve double-digit increases in overseas sales, and thereby transform overseas operations into its corporate growth engine.

According to the press release, the new organisations will develop corporate-level strategies, devote greater volume of higher-quality management resources in these areas, and strategically enhance cooperation with domain companies by making ongoing initiatives visible.

The company also announced that will create the Manufacturing Innovation Division on April 1, 2007 as part of its efforts to establish a manufacturing-oriented company. This division will promote corporate innovation initiatives centred on products, further activate and streamline manufacturing processes, and expedite the optimum standardisation of these processes.