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Freescale, Axentra unveil digital media platform

Posted: 15 Jan 2007     Print Version  Bookmark and Share

Keywords:Freescale  processor  processors  Axentra  digital media platforms 

Freescale Semiconductor and Axentra have unveiled their integrated digital media solution aimed to speed and simplify the creation of digital media appliances. The joint solution, which integrates Axentra's HipServ platform with Freescale's MPC8313 family of PowerQUICC digital media processors, allows consumers to save, show, sync and share their digital media anytime, anywhere, on any device.

"HipServ technology from Axentra showcases the exceptional integration, outstanding performance and low-power capabilities of Freescale's newest family of digital media processors," said Nikolay Guenov, worldwide SOHO/fixed consumer segment marketing manager, Freescale. "The turnkey consumer solution gives OEMs and service providers a more comprehensive offering versus standard Network Attached Storage products, and can speed development and deployment of digital media appliances that succeed in highly competitive consumer markets."

The Freescale processors pack Gigabit Ethernet (GigE), USB 2.0, high-speed interconnect and advanced power management technologies that optimise Axentra's HipServ platform. The processors also enable the creation of devices compliant with the Digital Living Network Alliance and UPnP AV standards, which allow consumers to easily manage, view, print and share digital content across multiple devices within the home.

The platform allows end-users to simultaneously share content with others over any broadband Internet connection. HipServ also enables management of other home-based devices such as Internet video and surveillance cameras. It serves content to digital media players and IP-enabled TVs through one simple user-interface.

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