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Freescale, Axentra collaborate on digital media platform

Posted: 11 Jan 2007     Print Version  Bookmark and Share

Keywords:processor  digital media solution  Freescale  Axentra 

Freescale Semiconductor and Axentra collaboratively developed an integrated digital media solution engineered to speed and simplify the creation of digital media appliances. This joint solution allows consumers to save, show, sync and share their digital media anytime, anywhere, on any device.

The platform integrates Axentra's HipServ platform with Freescale's MPC8313 family of PowerQUICC digital media processors. The processors offer a combination of Gigabit Ethernet, USB 2.0, high speed interconnect and advanced power management technologies that optimise Axentra's HipServ platform.

"HipServ technology from Axentra showcases the exceptional integration, outstanding performance and low power capabilities of Freescale's newest family of digital media processors," said Nikolay Guenov, worldwide SOHO/fixed consumer segment marketing manager for Freescale. "The turnkey consumer solution gives OEMs and service providers a more comprehensive offering versus standard Network Attached Storage products, and can speed development and deployment of digital media appliances that succeed in highly competitive consumer markets."

HipServ provides a centralised, easy-to-access portal for consumers to save photos, music, video and documents and allows end users to simultaneously share content over any broadband Internet connection. According to the companies, the platform also serves content to digital media players and internet protocol enabled TVs, all through one simple user interface that is consistent when operating at home or remotely.

"HipServ will unify and simplify how consumers save, show, sync and share their personal digital media," said Eric Lefebvre, executive vice president of business development, Axentra. "Whether at home or away, a user can always access content and share it securely."

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