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Cisco selects India for its globalisation centre

Posted: 08 Dec 2006     Print Version  Bookmark and Share

Keywords:Cisco  globalisation strategy  India  Cisco Globalisation Centre East 

Cisco has announced the next stage of its globalisation strategy with the selection of India as the site for its globalisation centre, called "Cisco Globalisation Centre East." In addition, the company announced the appointment of Wim Elfrink to chief globalisation officer.(CGO). The announcement was made by John Chambers, chairman and CEO of Cisco Systems, on the first day of his two-day visit to India. In addition to the role of CGO, Elfrink will retain the position of senior vice president of Customer Advocacy, reporting to John Chambers. Elfrink will relocate to Bangalore, India, in January 2007.

"Cisco chose India as the location from which to expand its globalisation vision because India has a highly skilled workforce, supportive government, innovative customers and world-class partners that already have global capabilities," said John Chambers. "As one of Cisco's most respected leaders, Wim represents the next evolution of leadership for our global development strategy. Under Wim's leadership, Cisco will lead the market transition being driven out of India with our talented employees and partners across the globe to meet the needs of customers on every continent in the world."

As a multi-national corporation that today operates in over 120 countries, Cisco's globalisation strategy represents an evolution in traditional business models by delivering an enhanced customer and partner experience on a 24-hour basis. This strategy is enabled by Cisco's Internet-based business model and its suite of collaborative solutions including Unified Communications and Cisco TelePresence.

These solutions allow Cisco to transcend physical location and optimise the diverse talents and skills of the company's employees and partners around the globe in a seamless manner in order to reach more customers when and where they prefer. This integrated and global business approach has begun to touch nearly every facet of the company's operations and create a new way to deliver information, products and services.

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