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Emerging apps to drive smartphone sales, says report

Posted: 04 Dec 2006     Print Version  Bookmark and Share

Keywords:Wi-Fi  IDC  cell phones  mobile phones  operating system 

Interest in emerging applications will drive future smartphone sales, reported IDC. Storage capacity, music quality and photo quality features are of high interest among subscribers in China, India and Germany. Meanwhile, U.S. and U.K. subscribers go for Wi-Fi access and location-based services.

"The mobile device today is increasingly becoming a multitalented productivity and entertainment tool, and next-generation networks, services, and device technologies will only amplify that perception," said Randy Giusto, group VP, IDC's mobility, computing and consumer markets research.

According to IDC's report, Mobile Device ARPU for Leading Markets: U.S., U.K., Germany, India and China, monthly average revenue per user (ARPU) rOSe everywhere except in Germany as survey respondents for the report switched from traditional cell phones to smartphones. IDC also found that smartphone subscribers are more satisfied with their devices than mobile phone subscribers, which leads to heavier use and greater spending, thus impacting ARPU.

Customer experiences and satisfaction levels related to OS are emerging as a competitive differentiator and ARPU driver over mobile phones, especially as a wider segment of both business and consumer subscribers are adopting smartphones, IDC added.

IDC surveyed 4,000 mobile phone and smartphone subscribers from the five countries for the report.

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