Syntax-Brillian to acquire Vivitar

Syntax-Brillian Corp., a manufacturer of LCD and LCoS HDTVs and digital entertainment products, has agreed to acquire Vivitar Corp., a maker of digital and film cameras, for Rs.120.15 crore ($26 million) in stock.

The acquisition will give Syntax-Brillian full ownership over all Vivitar assets, and will enable the former to enter the digital photography market. According to the press release, this union will capitalize on key synergies between Syntax-Brillian's leadership in LCD and digital imaging technology and Vivitar's legacy of technological innovation in photography and optics.

By consolidating shared resources, contract manufacturing relationships, marketing and engineering expertise and distribution channels, the acquisition of Vivitar is expected to produce significant economic and logistical advantages for Syntax-Brillian.

"Vivitar has long been recognised for its technological innovation in photography, optics and digital imaging," said Syntax-Brillian CEO Vincent Sollitto. "Theirs is a legacy that we're proud to inherit and eager to build on, as we combine our common expertise and the successful Vivitar and Olevia brands to create new business opportunities and digital entertainment products that will dazzle consumers across the world with their brilliant images."