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Mobile phone shipments see 21% growth

Posted: 26 Oct 2006     Print Version  Bookmark and Share

Keywords:mobile phones  handsets  handset  cell phone  shipment 

Worldwide mobile phone shipments reached 25.49 crore units in Q3, up eight per cent sequentially and 21 per cent year-to-year, said market research firm International Data Corp. (IDC) last week.

Based on the strength of the quarter—which included record performances from each of the top five vendors—IDC continues to project that total mobile phone shipments will surpass 1 billion for the year.

Ryan Reith, a research analyst with IDC's Worldwide Mobile Phone Tracker, said third quarter growth was comparable with that of the same quarter in 2005, as vendors and carriers prep for the holiday season.

"New models are appearing on shelves, carrier marketing campaigns are everywhere, and the buzz around stylish phones are driving consumer awareness towards new devices," Reith said.

As the holidays approach, IDC says it is seeing a shift in customer desire to mobile music phones. Each of the top five vendors—Nokia, Motorola, Samsung, Sony Ericsson and LG Electronics—now includes a signature music phone, the firm said.

"Mature markets are at a point where it is worthwhile for the carriers to launch these devices with strong marketing campaigns behind them, knowing that consumers are willing and ready to use their device as a music player as well as a phone," Reith said.

Nokia set an industry record in Q3, shipping 8.85 crore units, IDC said. Nokia's Q3 market share stood at nearly 35 per cent, up from less than 32 per cent in the third quarter of 2005, IDC said.

No. 2 vendor Motorola posted its sixth consecutive quarter of 40 per cent or better increase in unit shipments, according to IDC. Motorola held more than 18 per cent market share for the quarter, IDC said.

Rounding out the top five, Samsung posted third quarter market share of 12.6 per cent, while LG and Sony Ericsson held 7.4 and 6.6 per cent, respectively, according to IDC.

Separately, market research firm ABI Research said that mobile phone shipments topped 24.5 crore units in the third quarter and are on track to reach 1 billion for the year.

- Dylan McGrath
EE Times




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