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India operations to drive Philips innovations globally

Posted: 12 Sep 2006     Print Version  Bookmark and Share

Keywords:Royal Philips Electronics  India operations  Bangalore 

Royal Philips Electronics NV has decided to make its India operations central to its global innovation strategy, a company official said.

"Our innovation campus in Bangalore will reflect the new profile of the company to drive technologies and products in lifestyle and healthcare for contributing about 50 per cent of our global software and R&D requirements," Philips Consumer Electronics CEO Rudy Provoost told EE Times India.

Over the last decade since the subsidiary's software development and R&D centres were set up here, the share of the total software resource the company outsourced from its India operations has gone up to 20 per cent this year from eight per cent in 1998.

With the hiving off the semiconductor business to NXP Semiconductors recently, the Philips innovation campus will focus on developing software products and solutions for high definition television, LCD, TVs, CRTs, set-top boxes, VoIP, mobile and multimedia devices such as Blue Ray for providing content on high density DVDs, including recorders and writers.

"Going forward, the Bangalore campus will also evolve into a global inter-operable certification centre, focusing on building world class capability to develop software, hardware, content and user interface for digital and ICT products.

We want to transform the campus into a brain factory for providing end-to-end solutions in lifestyle and healthcare domains and promote our products in the emerging markets such as Brazil, Russia, India and China (BRIC) besides the Asean region," Provoost said.

Simultaneously, a number of development initiatives will be taken up to meet the specific requirements of the Indian market. Having invested in people and technologies substantially, the India operations has developed core competencies, which can be offered to domestic vendors, including partners and OEMs as shared services on licence.

As a SEI-CMM level 5 and an ISO 9001/TickIT certification, with about 1,100 high-end techies, the innovation campus has emerged as a strategic location for the development of futuristic technologies to Philips worldwide.

"In the current year, the Indian subsidiary has filed for 13 patents till August 2006, as against four in 2004, and is expected to file for seven more by this year-end. Our research group known as design technology team for triple S - software, silicon and system (DeTriS) focuses on design optimisation oriented performance analysis (DOPA), and testing of software components and systems (TSCS)," said Philips India CEO Alexius Collette.

Company officials, however, declined to share information on the cumulative investments made in the Indian operations so far or budgeted for future. "We will continue to invest in India for expanding our activities, including hiring and building up infrastructure," Provoost added.

In healthcare, the Indian operations will focus on developing software products and solutions for competency in remote servicing, archiving, connectivity, system performance, calibration tools and project management.

"The medical systems software competence centre here provides end-to-end solutions ranging from definition, architecture, and design to the development and testing of software components for various health applications," Collette said.

- Gulab Chand
  EE Times India

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