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Nvidia technology takes high-def playback to PCs

Posted: 22 Jun 2006     Print Version  Bookmark and Share

Keywords:Nvidia  PureVideo  HD DVD  Blu-ray  PCs 

PureVideo brings HD playback to PCs

Nvidia Corp. has unveiled the PureVideo HD technology that promises outstanding HD DVD and Blu-ray movie playback on PCs. The company said PureVideo HD combines hardware acceleration from an Nvidia graphics processing unit, high-definition movie player integration and HDCP feature support to make it easy for manufacturers and consumers to build powerhouse PCs that can play HD DVD or Blu-ray movies. As a result, consumers will be able to enjoy high-definition movies on their PCs, Nvidia said.

According to the company, the next digital entertainment revolution is about to begin, with highly anticipated HD DVD and Blu-ray movies shipping this summer. These movies feature lifelike imagery with up to six times more visual detail than standard DVDs, but they can't be played with regular DVD drives. HD movies are encoded in new formats that require special HD optical drives, hardware acceleration, HDCP compatible displays, and new HD movie player software. PureVideo HD technology combines high-definition movie decode acceleration (using certain Nvidia GeForce 7-series GPUs), HDCP circuitry and HD movie player integration to deliver cinematic-quality Blu-ray and HD DVD movie playback on a PC, the company said.

"Consumer interest in blue-laser DVD technology on the PC is growing?we project that more than 35 million high-definition optical disc drives will be integrated into PCs in the next five years," said Wolfgang Schlichting, research director at IDC. "The industry is on the threshold of a new era in entertainment, but typical consumers do not know what is required to play an HD movie on a PC. Therefore, an integrated solution such as PureVideo HD, which will give the user a high-quality experience when playing their HD movies on a PC, will be an important feature of a next-generation PC," he added.

A graphics card featuring the new HD technology combined with an AACS HD disc drive, an HDCP-compliant display and a PureVideo-powered HD movie player from companies like CyberLink, InterVideo and Nero make it possible for consumers to enjoy superb HD movie playback on their PC, said Nvidia.

System builders including Sony, Toshiba and Acer have adopted Nvidia's GeForce GPUs with PureVideo HD technology to power their first PCs capable of playing Blu-ray and HD DVD movies. HD movie software from Nero, CyberLink and InterVideo fully supports PureVideo HD technology. Graphics card manufacturers including MSI and ASUS will release video cards this quarter supporting all of the features of NVIDIA PureVideo HD. In addition, NVIDIA is working closely with major optical disc drive manufacturers including Sony/NEC, Panasonic, Pioneer, Toshiba/Samsung, and Philips to test disc drive performance and maximize compatibility.

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