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ATI expands Indian R&D centre

Posted: 02 May 2006     Print Version  Bookmark and Share

Keywords:K.C. Krishnadas  graphics chip  ATI Technologies 

ATI Technologies announced that it has expanded and moved to a new 48,000-square foot facility in Hyderabad, its largest R&D centre outside North America. The centre will be able to accommodate more than 400 engineers and support staff, which will more than double its current staff of 175.

ATI's Hyderabad facility, opened in May 2005, focuses on research and development of next generation audio and digital media products to broaden ATI's offerings for consumer electronics devices and PCs.

"The Indian R&D centre carries out whole technology and product development, addressing the requirements of the global market. The scope of the R&D is not limited to the subsystem level. The centre has considerable latitude and flexibility in operations, and supports global customers from within India itself," shared Dasaradha Gude, Managing Director, ATI Technologies India.

The Hyderabad centre is currently working on developing chipsets for cell phones, with a dedicated group being formed recently for development of high-definition TVs and STBs.

"A landmark achievement of the centre is the development of the Imageon media processor, which was completely carried out in India," stated Gude. "Valuable contributions from the R&D centre include the complete development of cell phone chip sets for recent versions of Siemens BenQ handsets, and Motorola's Razr."

"Expanding into a new facility in less than a year indicates ATI's acknowledgement of Indian talent in VLSI design," declared Adrian Hartog, senior vice president and general manager, Consumer Business Unit for ATI.

In Gude's view, it also signifies a shift in ATI's expectations from R&D operations in India. "In the future, the India R&D centre will be expected to drive development in areas where regionalisation of products would be an important requirement. Typically, these would be areas where a separate set of standards exist for India and also other regional markets. Hence, there would be a strong element of customization of products to the domestic context," he disclosed.

"The broadcasting market is an excellent example of this. There are significant differences in broadcasting standards across regional markets, which would lead to a high level of customisation. The product opportunity areas in this category include digital TV or HDTV decoders/encoders, and digital set top boxes. The Indian R&D centre will also look at technology or product development for other high growth markets in the region such as gaming," added Gude.

Hartog added, "The Indian development team has kept pace with the growth of our worldwide customer demand and has helped us develop products faster and more efficiently. It has also opened up new regional markets. With our new facility and expanded engineering team, we are confident that we will broaden our appeal in all areas of visualisation technology."

- Krishnan Sivaramakrishnan
EE Times India

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