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TDK, Densei-Lambda to launch unified brand

Posted: 29 Mar 2006     Print Version  Bookmark and Share

Keywords:TDK  Densei-Lambda KK 

TDK Corp. and Densei-Lambda KK will launch a unified brand, called TDK-Lambda, for power-supply products on April 1, 2006. As the first stage of the brand integration, the two companies will promote and market their products together.

The unified brand will cover AC/DC switching power supplies, DC/DC converters and DC/AC inverters.

TDK has been mainly focusing on products for consumer equipment, while Densei-Lambda has a strong presence in industrial equipment. Densei-Lambda's strength lies in AC/DC switching power supplies and power modules, while TDK's advantage is in DC/DC converters and DC/AC inverters.

With the unified brand, the two companies will leverage their strength in sales, marketing, manufacturing and product development.

As the first initiative in their co-marketing activities, TDK and Densei-Lambda will co-exhibit their unified brand products and new products at the TDK-Lambda Booth at Techno-Frontier 2006, which will be held at the Makuhari Messe International Convention Complex in Japan next month.




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