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Syntax-Brillion forms alliance with Asian companies

Posted: 28 Mar 2006     Print Version  Bookmark and Share

Keywords:Syntax-Brillian  HDTV  Olevia  LCD TV 

Syntax-Brillian Corp., a manufacturer of HDTVs in North America, recently announced its participation in a strategic alliance with a consortium of Asian-based companies that aims to accelerate expansion of Olevia LCD TVs in China and the Pacific Rim.

The joint venture, called Nanjing Huahai Display Technology Co. Ltd, will manufacture the full line of Olevia LCD TVs in Nanjing, China, conduct ongoing research and development, and market, distribute and support the Olevia product family throughout the Asia Pacific region.

"This is a tremendous opportunity to further expand our presence in China and to grow the Olevia brand in parallel with the growth of China's increasingly affluent TV consumers," commented James Li, president of Syntax-Brillian.

The Nanjing manufacturing facility is scheduled to begin volume production in July 2006, with an initial production capacity of 150,000 units for the calendar year. The total output capacity of the facility will eventually be 300,000 units annually.

"When operational, the Nanjing facility will significantly expand our current presence in China. Currently, we focus on eight east coast cities through five major consumer electronics distributors. We believe this alliance will open Chinese markets for us as well as provide more cost-effective, just-in-time-inventory for our channel partners throughout China," said Li.

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