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Samsung to target AM OLEDs at mobile TV phones

Posted: 27 Mar 2006     Print Version  Bookmark and Share

Keywords:Sean Shim  Samsung SDI  TFT-LCDs  active-matrix OLED 

South Korea's Samsung SDI said that it will target its fledgling active-matrix (AM) OLED business at high-end mobile TV phones when it launches next January.

Samsung SDI is scheduled to complete the first line of its Rs.1,991.25 crore ($450 million) AM OLED plant in Cheonan by the end of this year. The plant will produce the equivalent of two crore (20 million) 2 to 2.6-inch displays annually for digital multimedia broadcasting-enabled phones, Samsung said.

"Initially, we will target the mobile TV phone market and then expand the territory to the 40-inch level television market in two or three years," said Lee Woo-Jong, vice president of Samsung SDI's mobile display business. "We plan to increase the annual AM OLED production capacity to 10 crore (100 million) units by 2008 to meet an expected strong demand for higher-resolution displays for mobile TV phones."

Samsung SDI claims its 4th-generation AM OLED is the first to use a low-temperature polysilicon base material. AM OLED can switch pixels 10,000 times faster than TFT-LCDs, fast enough to render moving images without ghosting.

While TFT-LCDs now represent over 50 per cent of the small display market for mobile phones, self-luminous, higher-resolution, low-power AM OLEDs are emerging as a major competitor. According to market researcher Display Search, global OLED sales are expected to hit Rs.22,656 crore ($5.12 billion) by 2009.

- Sean Shim
EE Times

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