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Plasma TV makers form coalition

Posted: 15 Dec 2005     Print Version  Bookmark and Share

Keywords:plasma TV panel  Plasma Display Coalition  Hitachi  LG Electronics  Panasonic 

Five leading plasma TV panel manufacturers have formed the Plasma Display Coalition to further promote the growth of plasma TV in the United States. The coalition's founders are Hitachi Home Electronics, LG Electronics USA, Panasonic Corp. of North America, Pioneer Electronics (USA) Inc. and Samsung Electronics USA. Membership is open to enterprises that manufacture, market and sell plasma TV panels.

Together, the companies and their parent organizations, have invested more than Rs.45,850 crores ($10 billion) in the R&D, design, manufacturing and marketing of plasma TV over the past decade. Plasma TV is rapidly becoming the big screen choice for today's home entertainment centre and a vital part of retailers' sales.

"The effort of the coalition is to promote the growth of plasma TV in the United States, respond to consumer and retailer desires for more accurate information on plasma TV, and correct myths about plasma TV's affordability and features," said Jim Palumbo, president of the Plasma Display Coalition. "With plasma TV's many technology advantages and key benefits, each of our members is excited about the potential for plasma TV as consumers embrace this new flat panel display technology."

Palumbo added that the coalition will conduct performance and testing projects, the results of which are intended to help retailers communicate and consumers better understand the many benefits of plasma TV.

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