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Wearables essentials: 5 key points to ensure uptake

Posted: 07 Apr 2015     Print Version  Bookmark and Share

Keywords:Mordor Intelligence  wearable  smartphone  Internet of All Things  OEM 

They must be fun

At the end of the day, consumers will opt to buy wearables for the apps they offer. And like popular iPhone or Android phone multimedia apps, the fun factor associated with wearable applications will attract many consumers, especially those in younger demographics.

Though health and fitness applications have led the way, consumers, especially young people, want wearables to add joy, not just longevity to their lives.

They must be fun

"Millennials are twice as likely as people over age 35 to list access to media and entertainment as an important benefit of wearables," Bothun said. "And 64 per cent of millennials said they would be excited to try a wearable technology product introduced by an entertainment or media company, compared to 42 per cent of the general population. Thus, companies need to have young people, their lifestyles, desires and aesthetics, in mind as they develop wearable tech platforms.

Consumers have to want to wear them

While it may seem almost counter intuitive, consumers are not that concerned about the fashion statement wearables make. According to Bothun, "most people don't seem to care."

Consumers have to want to wear them

"Only 37 per cent of our respondents expressed any concern that wearables will look ridiculous, for most, there's a pervasive sense that, with time and development, these devices will become more discreet and more normalised as more of us wear them," Bothun said.

But for medical devices, OEMs must keep in mind that consumers will opt for medical device wearables that will not interfere with their daily lives and that remain discrete. According to a recent study by researchers from the Polytechnic University of Madrid (UPM; Universidad Politecnica de Madrid), for example, patients have a strong preference for wearables that remain hidden from view. Patients also almost invariably prefer using their smartphones to collect data over wearing a bulky data-collecting device attached to their belt.

- Bruce Gain
  EBN


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