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Google grooms Android for work

Posted: 02 Mar 2015     Print Version  Bookmark and Share

Keywords:Google  Android  operating system  Apple  iOS 

Google has recently unveiled a program geared to make its mobile operating system better suited for business applications. The Android for Work aims to help employees bring Android devices into the workplace, to help companies manage those devices, and to use mobility to make business processes more efficient, said Rajen Sheth, director of product management for Android and Chrome for business and education.

For business use, Android's advantage over other operating systems is faster innovation and greater choice, Sheth indicated. "One size doesn't fit all in the workplace," he said. "The device you give your CEO is not the same as the one you put on the shop floor."

Google's competition here is Apple's iPhone and iPad, which remain popular with individuals and with companies that manage mobile devices. Good Technology, which sells enterprise mobility management vendor, said that among its customers iOS device activations increased from 67 per cent to 69 per cent of all activations between Q2 and 3Q14, while Android device activations slipped from 32 per cent from 29 per cent.

Android, however, leads in recent unit sales, with 76.6 per cent of smartphone sales in 4Q14, according to IDC, compared to 19.7 per cent for iOS.

Android for Work

Android for Work (Image: Google)

Android For Work's four components

The first of Android For Work's four components is work profiles, which amount to separate user accounts for work and personal activity. Work profiles rely on Android 5.0 Lollipop features such as encryption by default, enhanced SELinux security, and multi-user support to keep work data separate and secure. These features let IT administrators deploy and manage approved work apps without being able to affect personal apps.

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