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India still fastest growing smartphone market in APAC

Posted: 13 Jun 2014     Print Version  Bookmark and Share

Keywords:smartphone  mobile phone  Nokia  Micromax  Karbonn 

The sub-$200 category in smartphones contributed to about 78 per cent hinting at the fact that the growth in the India smartphone market still remains constrained towards the low-end of the spectrum.

"As more vendors continue to launch low priced smartphone models, the price gap between feature phones and smartphones will be narrowed, driving rampant user migration in the price sensitive Indian market," said Manasi Yadav, senior market analyst at IDC India.

Phones overall vendor share in India 1Q14

"This rapid pace of growth in smartphones is expected to continue in India. While we notice that much of the growth is coming from low-cost devices using the Android operating system, Windows is making adequate gains too based on the strength of the entry level product mix in smartphones," said Kiran Kumar, research manager-client devices at IDC India.

According to the report, Samsung maintained its leadership in the smartphone market with 35 per cent market share in 1Q14. High volumes came in from the low-end devices such as S7262 Galaxy Star Pro Dual SIM and Galaxy S Duos 2 S7582. Micromax held onto its 2nd position with about 15 per cent market share. The top selling models for Micromax came in from the low-end Bolt Series. Karbonn was 3rd position with roughly 10 per cent market share. Its low-end range of 2G smartphones did well in 1Q14. LAVA climbed up to the 4th position with close to six per cent market share. New XOLO launches like A500S and A500 have fared well. In addition, Nokia made its way back to the top 5 list with about four per cent market share. The Nokia X launch coupled with other low-end Lumia phones helped in improving the overall performance of the brand.

Smartphone vendor share in India 1Q14

IDC anticipates that the migration from feature phones to smartphones will increase as cheaper variants of smartphones are launched in the market. Growth in the smartphone segment is expected to outshine the overall handset market growth in the foreseeable future. According to the 1Q14 lDC forecast, the India smartphone shipments will reach 80.57 million units by the end of CY 2014. IDC expects that the Indian smartphone market will grow at a CAGR of about 40 per cent for the next five years.


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