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Samsung preps for medical revolution

Posted: 10 Jun 2014     Print Version  Bookmark and Share

Keywords:Samsung Electronics  medical revolution  medical sensor  fitness 

Young Sohn, the chief strategy officer of Samsung Electronics, has joined the digital medical revolution. He is developing a platform for devices and apps that let consumers manage their fitness and ultimately, according to him, their healthcare.

Many others are trying to create this revolution. They too want to create bracelets and watches and smartphones and apps that disrupt today's medical establishment.

At a developer conference in San Francisco this fall, Sohn will publish hardware interfaces for Simband, an open specification for a bracelet that can accommodate a wide array of fitness and medical sensors. At the event he will also release software interfaces for writing programs and cloud services for the platform.

An alpha version of the Simband is already in the hands of about ten developers, mainly startup companies. Sohn is also courting giants such as sensor maker Bosch whom he planned to visit on a swing through Europe.

"This whole area is in a very early stage and many startups need a platform, so our goal is to have 50-100 companies that plug into these interfaces," said Sohn.

Samsung will ship its own beta products at the fall event and anticipates commercial versions next year. It also aims to spend $50 million of its venture funds on startups who develop sensors or software for its platform.

So far it has announced two partnerships. The University of San Francisco will help validate its sensors, presumably at its medical school facilities. The Imec research institute is the first announced partner with a sensor, a multifunction device that measures electrocardiograms, bio-impedance, skin temperature, acceleration and more.

"Think of it as Google Glass, our view of a wearable platform," said Sohn.

Young Sohn

Young Sohn talks about his Simband initiative at the Imec Tech Forum in Brussels

Of course, Google has its own recently announced platform called Android Wear. Sohn said Simband is not specifically tied to Android but will use Tizen and other mobile Linux variants including one developed by a software partner in England called TicTrac.

Samsung formally launched its initiative just days before Apple launched HealthKit and HomeKit, medical and home automation APIs in its iOS version 8. The APIs echo the name of the open-source WebKit software and leverage Apple's existing Made for iPhone program, supported by chip and software companies including Broadcom, Cypress, Marvell and many others.

Samsung may be a bit late to the revolution but it brings big guns and will attract followers, said veteran technology analyst Richard Doherty, principal of Envisioneering (Seaford, N.Y.). "Samsung has clearly lowered the bar to entry by using its semiconductor and manufacturing clout to deliver a very powerful biomedical sensor array," Doherty said.

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