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Fairchild directs efforts toward mobile, green electronics

Posted: 21 Mar 2014     Print Version  Bookmark and Share

Keywords:Fairchild Semiconductor  mobile  green electronics  MOSFET 

Fairchild Semiconductor has revealed that it will give priority to its integrated power components for mobile and green electronics, and is going to tighten lead times for its products. Presently, 50-60 per cent of Fairchild's products are MOSFETs, and 30-40 per cent are higher-level ICs. The company plans to integrate MOSFET and insulated-gate bipolar transistors into advanced power modules.

"Our vision is clear: anticipate the power efficiencies demanded by tomorrow's electronic products and deliver an amazing design experience," said Vijay Ullal, Fairchild's president and COO.

A new brand campaign and logo, the "Power to Amaze," symbolizes the company's renewed efforts to tackle today's hot markets in energy, mobility and the cloud.

Fairchild's new logo

Fairchild updated its brand with a new logo.

With its new focus, Fairchild will transition from niche standalone products to higher integration products for mobile devices. For the cloud, the company will provide power-supply solutions for data centres and low-power networked sensors.

Fairchild will maintain its focus on motor control, automotive and lighting markets. Specific automotive targets include electronic power steering, ignition and electric vehicles. It also is developing a portfolio of building blocks for LED lighting.

Fairchild's mWSaver technology helps power-supply designers achieve lower standby power in applications such as battery chargers, adapters and switch-mode power supplies for LCD TVs and printers. The company hopes to develop a universal adapter that can be used for various portable devices.

The company is also developing brushless DC (BLDC) motor control, an advanced, variable-frequency control technology that will reduce household power consumption. Fairchild aims to accelerate the transition from AC induction to BLDC motors by introducing modular motor-control algorithms to help home appliance manufacturers implement BLDC motor-control applications.

Meanwhile, Fairchild aims to tighten its lead times for delivering new products. A spokesman said the company now can provide six-week lead times, with 95 per cent of its products in stock with minimal lead times.

- Jessica Lipsky
  EE Times





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