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Samsung, Apple dominate channel sales

Posted: 07 Aug 2013     Print Version  Bookmark and Share

Keywords:Apple  Samsung  Android  smartphone 

Tough times are ahead for smartphone vendors, as the balance of power remains with Samsung/Android and Apple, claimed ABI Research's Device Portal sales channel analysis.

"The smartphone market is entering a new, more mature stage in its growth, where execution rules over innovation and Samsung is dominating the sales channel with more than double the number devices on offer than any other vendor across the 13 markets and multiple online retailers studied."

Samsung is dominating the sales channel at nearly every price point, with only Apple challenging Samsung at the high end of the market. This leaves little room for the other vendors to compete, especially the other Android vendors and those using uncompetitive operating system ecosystems.

"Despite some carrier's efforts to create a more balanced smartphone device vendor industry with their use of subsidy, ultimately they are obliged to fulfil consumer demand and at the moment that means Samsung/Android and Apple," the market analyst stated.

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"The balance of power looks set to remain with Apple and Samsung for the foreseeable future. The course of the smartphone market is looking increasingly set as it enters a more mature stage on the current innovation curve. This is bad news for the players vying for the third ecosystem position."

For more statistics and forecasts, click here.





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