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Tablets extend robust market success

Posted: 16 Apr 2013     Print Version  Bookmark and Share

Keywords:tablet market  market analysis  Android  Apple OS 

Interest for tablet computers will continue to peak, according to market intelligence firm ABI Research. The company revealed that device vendors reported record shipments in 2012 that is seen to continue in 2013. This year, approximately 150 million tablets (an increase of 38 per cent YoY), which is estimated to be worth Rs.3.44 lakh crore ($64 million), is forecasted to ship globally. This vigorous market trend is mainly attributed to the convenience and mobility benefits tablet computers provide consumers.

So far, Apple has reigned since the introduction of its iPad in 2010, though Samsung and others continue to erode its early success. About 60 per cent of last year's tablet shipments used Apple's iOS operating system software while 37 per cent were based on Google's Android OS (or development forks of Android, such as found on Amazon's Kindle Fire slates). The remaining 3 per cent OS share consisted of Windows (Windows 7, 8, or RT), BlackBerry Tablet OS, and unidentified OS implementations.

"The tide is definitely turning towards Android-based tablets, though Apple will not slouch as it feels the competition approaching," said mobile devices senior practise director Jeff Orr. "The iPad mini was a timely introduction in 2012, though ABI Research remains cautious about the bottom line impact this is having for Apple." The first quarter of 2013 should be the first time where production was able to meet market demand and a better sense of how much 9.7 per cent iPad volume has switched to the smaller, lower-cost mini will be understood.?

The next opportunity is for a vendor challenger to break away from the pack and move closer to Apple. Most would consider Samsung the likely pursuer, though the company was mired in legal proceedings during much of 2012. The success Samsung has seen during the past year with smartphones, Android OS, and the Galaxy Note II is expected to migrate across to tablets in 2013. "A well-executed Samsung tablet strategy could double the company's market share this year," added Orr. Unfortunately, there are f"fast followers" capable of emulating the ownership of technology that Samsung has, suggesting that more innovation is necessary within the Android OS that pulls tablet OEMs closer to Apple.





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