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ARM CEO expects 20% PC market share by 2015

Posted: 22 May 2012     Print Version  Bookmark and Share

Keywords:notebook PC  smartphone 

While chip giant Intel Corp. is leaving no stone unturned to taste the same success in the smartphone segment that it has achieved in the PC market, rival ARM expects to have a strong foothold in the PC and server market.

However, a report by Dow Jones quoted ARM Holdings' CEO Warren East as saying, "Companies making processors based on ARM cores will take between 10-20 per cent of the notebook PC market in 2014 or 2015." "That would be much higher penetration than Intel would make into the smartphone market," he believes.

Processor architectures from Intel, known for performance, and from ARM, known for power efficiency, have dominated in PCs and mobile phones, respectively, for many years. Now the two companies are starting to make inroads into the other's traditional home turf. While Intel supplies chips and does much to define system architecture, ARM licences the processor core to chip making partners and leaves them to work with OEMs.

While ARM aspires to get between 10 and 20 per cent of the notebook PC market by 2014 or 2015, ARM expects Intel will have some success in smartphone but only achieve about 5 to 10 per cent penetration of the smartphone market, according to the report said.

"It's going to be quite hard for Intel to be much more than just one of several players. But they'll be a perfectly credible player."

In the PC market East argued that ARM-based processors will be lower cost than those coming from Intel. ARM processor suppliers are used to receiving about Rs.1,047.12 ($20) for a chip going into a smartphone. Even if they increased the price to about Rs.1,308.90 ($25) as they tailor their chips' features to address PCs, this would provide stiff competition to Intel, which has commanded prices of Rs.4,188.48 ($80) to Rs.10,471.20 ($200) for its processor chips, the report quoted East as saying.

- Peter Clarke
  EE Times





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