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Qualcomm rebrands product line

Posted: 08 Aug 2011     Print Version  Bookmark and Share

Keywords:processors  integrated applications  smartphones 

Qualcomm Inc. rebrands its Snapdragon processors thus simplifying its roadmap that "tends to be a bit confusing—it's really hard to identify the latest and greatest chips," according to Michelle Leyden Li, senior director of marketing at Qualcomm.

Qualcomm has now categorised its integrated applications processors into four broad groups, organised by performance and feature sets.

The Snapdragon S1 chips, which are made in a 65nm process, deliver up to 1GHz data rates and use up to a 200MHz Adreno graphics core. This group of chips now include some low-end apps processors not previously classified as Snapdragon chips but are capable of running a smartphone operating system.

The S2 chips are made in a 45nm process, run at up to 1.4GHz and support 1024 x 768 displays at up to 720-progressive resolution including support for stereoscopic 3D. The S3 chips are also made in 45nm technology. However, these chips run at up to 1.5GHz, offer dual-core options and support up to 1440 x 900 resolution displays.

Several members of the S1, S2 and S3 families are already shipping in commercial products. In fact, the HP TouchPad tablet and HTC Evo 3D smartphone use S3-class processors.

Qualcomm's next-generation processors, now called the S4, will be made in 28nm technology, run at up to 2.5GHz and support dual- and quad-core options. The processors will also use a next-generation Adreno graphics core and support 3G and LTE networks.

TI's OMAP 5
TI's 28nm OMAP 5 offers up to 3x processing performance and five-fold 3D graphics improvement at nearly 60 per cent average power reduction compared to the OMAP 4 platform.
Learn more about TI's OMAP 5.

The company is now sampling single-core S4 chips and aims to sample quad-core versions early next year. They include the MSM8930 for mainstream smartphones, the dual-core MSM8960 for high-end smartphones and tablets and the quad-core APQ8064 for high-end consumer devices.

Qualcomm first announced the 28nm chips at the Mobile World Congress in February. At the same event, rival Nvidia showed working versions of its quad-core Kal-El chips running in a tablet. Texas Instruments aims to leapfrog both competitors with its Omap 5 based on the new ARM Cortex A15 core described in July.

The company has 125 announced design wins for its Snapdragon chips and 250 more in the works, she said. Twenty companies are designing tablets with Snapdragon, Li added.

The graphic below lays out the details of the new S-brand approach.

S-brand approach





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