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Connected TVs shipments to grow 36%

Posted: 27 Jul 2011     Print Version  Bookmark and Share

Keywords:TV apps  connected households  smartphone 

According to a new In-Stat research survey, shipments of connected TVs with integrated TV applications will grow by an average 36 per cent over the next five years. Report also estimates that over 60 per cent of these connected households use a TV app at least once per week.

Applications have dominated the news in the smartphone and tablet worlds for some time but with the advent of "smart TVs" consumers are now rapidly adopting online TV applications that are integrated with their connected TVs.

"As expected, Netflix and YouTube currently dominate the TV application space," says Keith Nissen, research director. "But as Netflix competitors become more numerous and as applications are optimised for the big screen, TV apps will become part of the mainstream TV viewing experience."

In-stat finds that 22 per cent of US BB households already own an HDTV with integrated TV apps while TV apps are not the primary reason for purchasing connected TVs.

The In-Stat report indicates that the adoption of online video streaming services, such as Netflix, does not increase the propensity to purchase online video content. The viewing of DVR recorded TV programming does not lead to the adoption of free VOD services from a pay TV operator.

Consumers favouring subscriptions to both pay-TV and online video services rose from 18 per cent to 30 per cent during 2010, contributing to the continued growth of Netflix.

For more statistics and forecasts, click here.





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