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Connected TV shipments surpass 13.8 crore in 2015

Posted: 11 Jul 2011     Print Version  Bookmark and Share

Keywords:TV shipments  digital broadcasting  Smart TV  energy regulations 

According to the Display Search Q2 11 Quarterly TV Design and Features report, connected TV shipments will exceed 13.8 crore units in 2015, accounting for 47 per cent of all flat panel TVs shipped. In 2011, more than 25 per cent of all flat panel TVs shipped are expected to have some form of internet connectivity.

"The adoption of connected TV is not just taking place in developed regions," said Paul

Grey, Display Search director of TV Electronics Research. "Emerging markets often have good broadband services, and there is a thirst from consumers to get the best content available."

According to DisplaySearch research, by the end of 2015, over 500M connected TVs will have shipped.

The recent decision by the Indian government to switch off analogue terrestrial signals and move to DVB-T2 digital broadcast in 2015 paves the way for further innovation and brings forward the possibility of a major new market for connected TVs.

At the same time, trends like Wi-Fi Direct enable the TV to partner more readily with handheld devices in the home, such as smart phones and tablets. Display Search forecasts that more than 9.8 crore TV sets with 802.11 wirelesses networking built-in will ship in 2015. "Wi-Fi technologies are the foundation of smart TVs," added Grey. "We expect that in 2015, 35 per cent of 46inch or larger TVs in North America will be smart TVs, defined as having the following capabilities: able to retrieve content from the internet without the restrictions of a portal; intelligent search and recommendations; upgradeable by its owner; and able to network seamlessly with other devices in the home."

 DisplaySearch Connected TV forecast

DisplaySearch Connected TV forecast.

With energy regulations growing and power consumption on the rise, there is a strong case for consumers to choose LED-backlit sets when replacing their TV. The payback time for an entry-level LED-backlit TV is under four years in California, and under two years in Europe.

Grey added, "The finding is clear, and it is surprising that TV set makers do not market this advantage. Consumers are attuned to fuel consumption in cars, and our Global TV Replacement Study showed that they are equally mindful of electricity usage when choosing a TV."

For more statistics and forecasts, click here.





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