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Broadcom HD satellite STB SoC targets BRICA markets

Posted: 02 Jun 2011     Print Version  Bookmark and Share

Keywords:hdtv  soc  set-top-box 

As the momentum to deploy HDTV programming intensifies throughout the world, Broadcom Corp. introduces its 40nm high definition (HD) satellite set-top box (STB) system-on-a-chip (SoC) solution that enables low cost HDTV and interactive services to emerging markets such as BRICA (Brazil, Russia, India, China, Africa).

The Broadcom BCM7358 HD satellite STB SoC reduces design complexity, size and overall system cost to accelerate deployment of HD satellite STBs throughout the BRICA markets.

"Reducing hardware and subscription costs coupled with higher penetration of HDTVs will give mainstream customers in emerging markets more access to HD services," says Sam Rosen, Senior Analyst, ABI Research.

Emerging BRICA markets are all transitioning to HD broadcasting driven by operators that include Sky Brazil (offers 25 HD channels), Russia's NTV Plus (offers 8 HD channels) and Dish TV India (offers 35 HD channels). The percentage of satellite STBs shipping that support HD in Brazil, Russia and India will grow from 13 per cent in 2010 to 57 per cent in 2016, according to ABI Research.

Broadcom's BCM7358 single-channel 1080p HD advanced video coding (AVC) satellite receiver chip features a high performance CPU and 3D graphics engine, DLNA (Digital Living Network Alliance) connectivity support and advanced security functionality.

The BCM7358 is now sampling to set-top box manufacturers.





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