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Imagination acquires 3D graphics developer

Posted: 20 Dec 2010     Print Version  Bookmark and Share

Keywords:acquisition  graphics  multimedia  ray tracing 

The acquisition provides access to professional and specialised markets that take advantage of Caustic's photo-realistic and cinema quality graphics solution.

And, the combined technologies from Imagination and Caustic will dramatically change the price-performance point of these solutions and enable real-time operation.

Also, the acquisition will enable Imagination to extend its ecosystem to include very advanced graphics content and tool developers, and ultimately bring such content and tools to mainstream markets.

Hossein Yassaie , CEO, Imagination said "The most exciting consumer technologies have always started in the professional industry until someone finds the right way to cost engineer and optimise power consumption of those technologies." He added that "We have a proven track record of disrupting markets by bringing new and high-end technologies to consumer and embedded products, such as our POWERVR graphics IP cores."

"Ray tracing is a key additional technology that traditionally has been regarded as the exclusive domain of specialised markets and non real-time applications. We intend to change that. We are therefore delighted to have reached agreement to acquire Caustic with its outstanding engineering team. The acquisition will enable us to accelerate our plans to be the leading supplier of all forms of graphics technologies in all markets and to continue our mission of delivering the most advanced graphics technologies to mainstream markets."

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