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Broadcom outlines strategy, products for India

Posted: 19 Aug 2010     Print Version  Bookmark and Share

Keywords:Broadcom India facilities  R&D  products for India 

Ramaswami

Ramaswami: We have developed BroadR-Reach technology which makes it possible to deliver Ethernet over any wire and over longer distances. This technology is very applicable for emerging markets like India.

Broadcom recently expanded their facilities in India at Bangalore and Hyderabad. (see Broadcom strengthens presence in India) The company asserts that its engineers in India have played an important role in expanding that patent portfolio, reinforcing the company's commitment to R&D and demonstrating the growing importance of its India facilities.

In a written response to questions from EE Times India's Shalmili Sait, Rajiv Ramaswami, executive VP and general manager, Infrastructure and Networking Group, Broadcom, discusses the company's strategy and products for India.

EE Times India: It has been mentioned that India's R&D Centre is the largest outside the US. Can you tell us the no. of employees in India?

Ramaswami: Broadcom has over 500 employees in India. We have offices in both Bangalore and Hyderabad and have recently expanded our facilities at both locations. Our India engineering teams work across all of Broadcom's business units and focus on a diverse range of products and technologies. Broadcom's India engineering team is an important contributor to the chip design, board design, system engineering and software engineering aspects of many products sold globally today.

What is your view from the trenches of market trends in India regarding this sector? How is the company faring in India vis-à-vis globally?
India mobile user growth has fuelled network infrastructure build-outs over the past several years. And with the introduction of 3G and mobile broadband, this growth will be taken to the next level as demand for voice, data and video content increase. Broadcom works closely with global and India OEMs to create cost-effective products for the service provider market.

Specific countries also have unique requirements due to legacy infrastructure, and other region-specific challenges. Broadcom works with local carriers to help develop standards that are well suited for the local market and requirements, but can be implemented in a cost effective way. We also bring to market innovative technologies that can be quite beneficial in certain areas of the world. In the Infrastructure and Networking Group, we have developed BroadR-Reach technology which makes it possible to deliver Ethernet over any wire and over longer distances. This technology is very applicable for emerging markets like India.

What potential does India as a market hold for Broadcom?
India is among the fastest growing economies in the world and is an emerging and strategic market for Broadcom. The infrastructure sector and core industries have seen huge influxes of capital investment from local and prominent global investors. Consumer spending is changing and a growing middle class combined with increasing disposable income makes India a market of interest. The recent 3G and mobile broadband auctions in India will also drive service provider infrastructure requirements significantly in the years ahead. India voice usage growth has been strong, and with the expansion of broadband, consumer demand for voice, data and video will grow just as it has in the US/EU. Broadcom is well-positioned to address these trends and the demands they place on service providers with our portfolio of leading-edge products that span the access, aggregation and core of the service provider network.


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