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Samsung hands its OLED TV reins to ex-Apple engineer

Posted: 21 May 2010     Print Version  Bookmark and Share

Keywords:OLED  AMOLED  LCD  3D TV  flat-panel display 

Samsung has entrusted its OLED TV reins to ex-Apple engineer, Brian Berkeley, who is now VP of OLED R&D Centre at Samsung Mobile Display Co.

In the exclusive global circle of OLED experts, Berkeley is the closest thing to a "rock star," according to Joe Abelson, VP of displays research at iSuppli. Berkeley's presence in Giheung speaks volumes about Samsung's commitment to lead the industry by recruiting the best and the brightest from around the world, Abelson said

Berkeley, whose passion is flat-panel display technology, left Apple and a comfortable home of Saratoga, California, in November, 2003, and he relocated—along with his family—to South Korea for the duration.

Samsung, the world's largest LCD panel manufacturer, is increasingly confident in the future of OLEDs—not just for smart phone displays, for which Samsung is the biggest manufacturer and supplier, but also for large-size TVs, especially 3D TV.

OLED TV is no longer a "science fair" project. Samsung's faith in the technology is backed by the company's volume production experience of OLED displays over the last 18 months.

Ever since the company began OLED mass production in late 2008, "We have significantly improved yields and line efficiency," Berkeley said. "Material development has been accelerated, backplane technology improved and a number of advancements made in colour patterning." Without divulging specifics of the "unique solutions" developed by Samsung, Berkeley said, "Large-size OLED TVs are viable."


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